The Effect of Productivity on the Competitiveness (A Case Study on the Creative Industry in the Doll Industry Sub-Sector in West Java, Indonesia)

Authors

  • Yana Hendayana*, Sri Wiludjeng

Abstract

This study analyzes the effect of productivity on the competitiveness of the creative industry in the
doll industry sub-sector in West Java Province. This study aims to determine how much the effect of
productivity on competitiveness. In this study, using a survey method with a quantitative approach. The unit of
analysis in this research is Micro, Small and Medium Enterprises, Creative Industry centers in the Doll Industry
Sub-sector in West Java Province, with entrepreneurs as the observation unit, which is a population of 191
entrepreneurs and a sample of 128 entrepreneurs. The data obtained is the result of a survey through a
questionnaire distributed to entrepreneurs. The data were processed using descriptive statistical analysis.
Productivity has a significant and positive effect on competitiveness. The impact of this research is expected to
increase the competitiveness of the doll industry in West Java, Indonesia.

Published

2020-10-16

Issue

Section

Articles