Increasing Repetition Visits of Domestic Travelers Through Destination Attributes (Study of Ciletuh-Palabuhanratu Geopark Visitors, West Java)
Abstract
The Covid 19 pandemic has made every country stop the inflow of foreign tourists. The tourism sector needs to
shift its focus to domestic tourists. Geopark as a destination offers geological, biological and cultural diversity
into a different tour package compared to other tourist destinations. This research aims to determine the effect
of destination attributes on tourists' interest in making a return visit to Ciletuh-Palabuhanratu Geopark in West
Java. The research method used is verification methods. The population in this research are tourists who have
visited the Ciletuh-Palabuhanratu Geopark with total sample of 100 respondents. The analytical method used in
this research is simple linear regression analysis test, t test and test of the coefficient of determination. This
research found that destination attributes have a positive effect of 21% on tourists' interest in making return
visits.