Beneficiary Perception Of Csr Practices On Rural Development

Authors

  • M. Madhavan ,P. Sundararajan, U.S. Sudheesh Babu.

Abstract

Corporate India is today playing a significant role in the socio-economic development of the country. The concept of Corporate social responsibility is the commitment of business towards its humanity and stakeholders to perform as an economically, socially and environmentally sustainable way. Today the companies are intensifying their scale of processes and going beyond their domestic boundaries since they know profit-making alone can not help the organization to survive. It is assessed that under th654
?:>L?  e provisions of Section 135, about Rs.12000 crore per annum would be available for CSR activities through approximately 16,000 qualifying companies. It constitutes a minuscule amount when compared to the government expenditure on social and community development through sectors like education, health & family welfare, livelihoods etc. Still, if effectively channelized, CSR efforts can firstly, play a catalytic role leading to better utilization and impact of government efforts and, secondly, create strong synergies with civil society organizations.

Its innovative approach, appropriate technological interventions, geographical spread, and the capacity to compete with the best in the world have instilled much confidence and hope that India is well on its way to becoming a global super-power. With the survey data collectedfrom 250 CSR beneficiaries of different NSE listed companies in India who engaged in rural development related CSR activities.  The study aimsto measure, identify, compare and assess the extent of and levels in rural development and welfare of unprivileged session related corporate social responsibility practices adopted in selected NSE listed public and private sector companies in India

Published

2020-11-01

Issue

Section

Articles