A Study On Awareness Of Internet Banking Services Among Rural Customers (With Special Reference To Salem District)


  • M.Ganesan , Dr. K. Prabhakar Rajkumar


Internet banking provides alternatives for faster delivery of banking services to a
wider range of consumers. Internet banking refers to the use of internet as a remote delivery
channel for banking services. It means any user with a personal computer and a browser can
get connected to his bank website to perform any of the banking functions. As the internet
becomes more important for commerce, internet websites will take on a more central role in
most companies' business plans. The success of internet banking is determined not only by
banks or government support, but also by Customers acceptance of it. Customers are
becoming increasingly discerning and have become more involved in their financial
decisions. Banks can then use the resulting savings to reduce their loan interest rates or
increase their deposit interest rates, attracting new customers without sacrificing earnings.
As they ultimately decide on whether they will use internet banking based on their
individual needs. If the service can clearly show the benefits and how they address
customers’ needs, then customers are more likely to use internet banking. The goal of this
research is to increase our current understanding of the critical awareness internet banking
in rural area of Salem District, Tamil Nadu.
Key words: Rural Customers, Internet Banking