Examining the basics and principles of personal branding

Abstract

Branding is a subject that has always been around us. Companies have always tried to create a different atmosphere to make their products more desirable. Personal branding is the management and influence of others' perceptions on a person. So, the purpose of this study is to investigate the principles of personal branding. The research method is descriptive-analytical and based on library study. In addition to defining personal branding, in this study, the process of creating a personal brand, personal brand characteristics, the importance of personal branding, personal brand strategies, and the benefits and models of personal branding were examined. Studies have shown that the person should be considered as one of the most informed, prominent, or skilled people in their field to have a good personal brand. Personal branding should be built around the personality features of the individual in all dimensions, even includes errors. When a person creates his brand, he needs to express it uniquely. An individual must express himself in a different way than other people in the same field to be more effective. The only way by which a personal brand is imprinted in people's minds is by distinctively expressing yourself. Personal brands need to be seen consistently and frequently. Visibility is more important than abilities as long as a person's brand is known.