An agile competitive marketing model for recent uncertain international markets; a case of health-oriented products

Abstract

The health-centric, economic, and social impact of the COVID-19 pandemic is unprecedented in humanistic new lifetime, and no individual in this globalized, interconnected world is immune from its effects. This pandemic is a fundamental challenge for consumers, market values, state of prospective loyalty, and governments. Against this background, the scope of the current survey between public health, environment, resilience and glob responsible and socially value-oriented marketing targets, explores the essential health relevant factors in series of business models. Besides, the present research is enrolled to prospectively mitigate the future relevant large-scale disasters (Mende & Misra, 2020).