A Study On Awareness And Behaviour Impact Of Consumers Towards Life Insurance Products, A Study On Chennai City

Authors

  • S. Suthakar, T. Ragunathan

Abstract

The Mandate For Insurance Products Is Expanding Due To The Growing Of Household Investments, Purchasing Power, The Middle Class And The Country’s Working Populace. Consumer Behavior With Reverence To Life Insurance Products Is Fluctuating Precipitously. With Opening Of The Insurance Sector In 2000, Consumers Come Up With Options To Select More Readily Than Buying Products Initiated By A Single Company. This Study Seeks To Analyze The Consumer Behavior Regarding Purchasing Of Life Insurance Product. This Study Is Based On The Primary Data Collected From 150 Respondents Through A Well-Structured Questionnaire. The Data Has Been Analyzed Using Percentage Analysis. The Study Also Analyses The Relationship Between Age And Type Of Policy Preferred And Relationship Between Demographic Factors And Other Variables.

Published

2021-06-24

Issue

Section

Articles