Research on Economic Development of Ice and Snow Sports Industry Based on Industrial Value Chain Theory

Abstract

At present, with the fast grow of China's social economy and continuous improvement of people's living standards, people gradually realize the importance of health. In this paper, use the literature review method, on-the-spot investigation, expert interview, questionnaire survey, mathematical statistics and logical analysis, the development status of mass ice and snow sports in Heilongjiang Province has been studied in detail, and a series of problems in the development of mass ice and snow sports in Heilongjiang Province have been found out. In order to develop the ice-snow sports industry in Heilongjiang Province, we should give full play to the government's regulation and control functions, start from reality, seek new breakthrough points, combine ice-snow sports, culture and tourism, innovate constantly, extend the industrial chain, formulate industrial development optimization strategies that are in line with the actual snow condition sports industry in Heilongjiang Province, and seek long-term development through regional cooperation.