Research on the Design Mode of Cultural Creative Products under the Computer Technology Environment

Abstract

China has fully entered the age of computer technology, with abundant information resources, fast transmission speeds, and extensive transmission channels. The demand for cultural and creative product design is also increasing. In order to develop steadily in the increasingly fierce market competition, cultural and creative products must fully meet market demands and change traditional design concepts. As far as cultural creative products are concerned, in order to adapt to the current aesthetic trend of design, it is not static in the process of cultural communication, but it is necessary to increase compatibility with technology to meet the public's aesthetics. As far as cultural creative products are concerned, in order to adapt to the current aesthetic trend of design, it is not static in the process of cultural communication, but it is necessary to increase compatibility with technology to meet the public's aesthetics. The article starts with the problems of the cultural and creative product market and analyzes the importance of the computer technology environment in enhancing the market competitiveness of cultural and creative products, and has a positive effect on cultural and creative products.