Research on the Operation Mechanism of Horse Racing Lottery in Enriching the Variety of Chinese Gaming Products

Authors

  • Yaonan Li, Shuang Zhang

Abstract

This plan first explains the economic and financial theory of gambling behavior, defines the related concepts of horse racing lottery, and compares and analyzes horse racing lottery with lottery and "underground private lottery" respectively, clarifying that horse racing lottery is enriching Chinese gambling the comparative advantages in product categories provide a comprehensive overview of the current development status of the Chinese lottery market. On this basis, through summarizing the issuance experience of horse racing lottery tickets in foreign countries and Hong Kong, it proposes to open the horse racing lottery market transaction from four aspects: issuance model, pricing strategy and betting type betting amount distribution and risk warning mechanism, combined with the actual situation in China. A feasible design scheme of the mechanism is expected to meet the demands of risk enthusiasts and improve the gambling market's operational efficiency.

Published

2020-12-31

Issue

Section

Articles