Consumer Satisfaction Towards Online Shopping – A Study With Reference To Nagapattinam District

Abstract

In this paper examine to find out the satisfaction level of online shopping in Nagapattinam District. Nowadays most of the people prefer to Online shopping because of cheaper price, product comparison, time savings, convenient etc. are the services offered by the online shoppers to the people. In spite of all the advantages in Online shopping, some of the disadvantages like delay in delivery, differ in product description, damage, returning procedures, etc. That’s why consumers’ awareness regards that disloyalty towards the online shopping. In this study examine to understand the consumer satisfaction towards the online shopping.