Creating Value-added Products for Litsea Cubeba through Innovative Nanotechnology and Marketing Strategies

Abstract

The research was based on a sample of 384 participants at Lanna Expo 2020 who purchased products from the 5th community-level herbal products. The research instruments used were questionnaires and scientific testing. The results of the research showed that adding value to the Litsea Cubeba herb using Nano innovation is a key to success. In addition, marketing strategies to create new products from innovative knowledge has created a new product called "Litsea Cubeba Spa Nano Cream". This cream contains the chemical ingredients of Nano Litsea Cubeba powder containing about 73% carbon and oxygen which is not harmful to the body when it is a component of skin cream. The nanoparticles of Litsea Cubeba are smaller than 100 nanometers in diameter which are evenly distributed in the cream. This causes the inside of the cream to have a tremendous increase in the surface area. As a result, the cream is extremely effective when applied to the skin. The main component is organic matter contains chlorine and metallic elements; namely silicon, aluminum, sodium, potassium, and calcium, respectively, without harmful heavy metals. There is no nitrogen that is a component of protein was found. Therefore it is very unlikely to cause an allergic reaction when applied to the skin. The manufacturer has created added value with the 4Ps marketing strategy by bringing the mountain Litsea Cubeba Spa Nano Cream into a 100g white tube that can be carried on the plane. On the package, there is a sticker label that indicates the brand, logo that is easy to remember, important ingredients, instructions, the manufacturer's address, manufacturing time, production date, and expiration date. This can help consumers decide to purchase the product. In addition, there is also a mark of the funding agency in the project to build the credibility of the product. It has a package that is highlighted in green representing Litsea Cubeba seeds and nature. The appropriate price for the Litsea Cubeba Spa Nano Cream is between 251 - 300 baht. Consumers commented that the marketing strategy that manufacturers have to use to create added value must focus on price strategy rather than promotion strategy, product strategy, and location strategy, respectively.