A Study On Tourists’ View On Destination Image Of Goa And Their Loyalty

Abstract

: In present day situation of highly competitive tourism marketing, it is very critical to improve image of tourism places through adopting different attractive and efficient destination and marketing strategies for generating positive views among tourists which encourage tourists to make visit to those tourism destinations and they will become very loyal. The results show that significant difference is there amongst tourists’ view on destination image of Goa and their socio-economic profile. Tourists’ view on destination image of Goa is positively, significantly and highly related with their loyalty. Hence, various places in Goa should be maintained cleanly and free from pollution and safety measures for tourists in            Goa must be increased. Furthermore, price of different services in Goa should be rationally priced and basic amenities in Goa must be improved and kept well and these measures will enhance loyalty of tourists for Goa.