How Brand Attitude Affect Consumer Behavior? An Empirical Studies in Electronics Media Advertising

Authors

  • Dwinto Martri Aji Buana, Djoko Roespinoedji, Roeshartono Roespinoedji

Abstract

The purpose of this paper is to examine the effect of brand attitude and consumer behavior on video ads. The method used was survey and quantitative testing. The brand attitude affects consumer behavior in video ads. This research conducted on the effect of brand attitude in relation to consumer behavior in the world of Indonesian advertising.

Published

2020-11-01

Issue

Section

Articles