Quality Of Tourism Public Services Improve Visitor Loyality Through Bureaucracy Culture In Tourism Objects In East Timor Island In East Nusa Tenggara

Authors

  • Apriana H. J. Fanggidae, Fransiskus Bustan, Lenny M. Tamunu, Sirilus Seran

Abstract

Purpose: The purpose of this study is to examine the relationship and relationship between the quality of public services and the bureaucracy, understand the relationship and influence between bureaucratic culture and visitor loyalty, understand the relationship and influence between the quality of public services and visitor loyalty, and map the quality of public services.

Research Methodology: This study uses the exploratory method, which contains a description, but as a relational study the focus lies in explaining the relationship and influence between variables in the structural model.

Results: The results of the study show that: (1) positive service quality towards bureaucratic culture; (2) Bureaucratic culture will play a positive role in visitor loyalty. if there is an increase in bureaucratic culture which is mostly seen from challenging nepotism, then high visitor loyalty is seen from higher visitor loyalty; (3) Service quality will negatively affect visitor loyalty. if there is an increase in service quality, it will not produce a change in visitor loyalty. (4) Indirectly, the influence of service quality through culture, bureaucracy has a significant positive effect on visitor loyalty.

Limitations: This research only discusses quality of tourism public services improve visitor loyalty through bureaucracy culture in tourism objects in east Timor island in East Nusa Tenggara.

Contribution: The novelty in this study is that visitors expect a compilation that they enjoy, facilities, accessibility and hospitality at a tourist destination, they will get different values ??contained in bureaucratic culture that has symbols, seek value, believe, find out and help life.

Published

2020-11-01

Issue

Section

Articles