Malaysian Consumers’ Attitudes Towards Online Travel Websites
This study was conducted to examine the influences of perceived usability, perceived risk and perceived usefulness on Malaysian consumers’ attitudes towards online travel websites in Klang Valley. A total of 384 users have been involved as respondents. The survey has been set up by the previous study of all the variables of perceived usability, perceived risk and perceived usefulness on attitudes towards online travel websites. Quantitative methods used in this study were descriptive and inferential tests from the data collected from questionnaires. The data were analyzed through the Statistical Package for Social Science (SPSS) version 23.0. The analysis used was Exploratory Factors Analysis (EFA), Reliability and Multiple Linear Regression. The findings showed that there is a significant relationship between perceived usability, perceived risk and perceived usefulness on consumer’ attitudes towards online travel websites. Its engaging cotemporary consumer attitude trend while purchasing online.