Study on the Application of Clean Energy of Rural Residents Based on Technology Acceptance Model

Abstract

The article are based on Technology Acceptance Model(TAM) to build a analysis framework that situational factors (social impact and convenience condition) affects the family clean energy application by influencing the usefulness of the perception of rural residents. Using the survey date of rural residents ,study on the influencing factors of the application of clean energy of rural residents by use of structural equation modeling, the results show that the rural residents perceive usefulness has a great positive effect on its application of clean energy; social influence is not only has a great positive effect on its perceive usefulness, but also has a remarkable positive effect on its application of clean energy; facilitating conditions has a significant positive effect on its perceive usefulness