Evolutionary Game Analysis of Cooperative Relationship Between E-commerce Platform Enterprises and Suppliers Based on Bounded Rationality

Authors

  • Jing Jia, Lvjiang Yin, Bo He

Abstract

In the context of the rapid development of the E-commerce industry, this Paper analyses the interest distribution relationship between E-commerce supply chain enterprise partners and the current status of E-commerce supply chain enterprise cooperation under the condition of expected speculative gains by using the Evolutionary Game Theory, builds a game payoff matrix for the E-commerce supply chain system, and establishes a replicated dynamic sub-equation for both the E-commerce platforms and the suppliers, based on the cooperative relationship between E-commerce platform enterprises and suppliers, and considering the bounded rationality features between the two parties.

Published

2020-02-28

Issue

Section

Articles