Commercial Vidiography to Increase Career Opportunities for DKV Multimedia Students

Abstract

There are many opportunities to make videography into a job creation venture. This video
work effort can be done by anyone, especially for students who want to pursue the field of
videography while studying, making college assignments and entrepreneurship, expressing
themselves and making profits. Entrepreneurship in the field of videography is easy for
students to do. The preparation steps, the process of living them, and the tips for their success
are problems that often arise in video entrepreneurship. Even though students can become
commercial videos by opening a business: home studio videos, pre-wedding and wedding
videos, video editing services, television program videos, YouTube program videos,
company profile videos and government institutions, marketing promo videos etc. to buying
and selling used cameras, and rent cameras and equipment. With careful planning and
preparation, being diligent and tenacious to run a business, as well as being creative and
innovative in developing a business, videography entrepreneurs will be able to run their
business smoothly. The combination of two field methods (survey studies and correlational
studies) and added one method of analysis (cost benefit analysis) is planned, will answer all
problems in videographic entrepreneurship. This paper is also one way of changing student
orientation for those who think that they graduate from college looking for a job, turn into
creating jobs ", with the aim of being a real" entrepreneurship "application for students.