Effectiveness on Ground Marketing in Japanese Course Institutions

Authors

  • Hety Nurohmah*, Nadhira Arifah

Abstract

Mapping the promotion strategy in particular at a relatively new course is a very important thing to
do. How can the promotion strategy carried out be effective and efficient? The purpose of this paper was to
determine the effectiveness of the promotion strategy at one of the Japanese language course institutions and
the level of success of the follow-up promotions carried out. The author uses a descriptive method which is a
method for making reports through direct observation in the field and collecting data from promotional
activities carried out at one of the Japanese language course institutions. The data used by the authors are
prospective consumer data obtained from February - April 2018. The conclusion of this paper is the
implementation of the strategy On ground marketing by holding events and conducting street marketing
followed by follow-up in the form of sales calls and mobile marketing is successful. The highest level of
success is achieved with a follow-up sales call. Th

Published

2020-10-15

Issue

Section

Articles