Consumer Behaviour towards Purchase of Tiles

Abstract

The paper titled is a study on Consumer behaviour in purchase of tiles, The objective of the study demographic profile ,the factor of the store preferences and opinion of customer  in purchase of tiles . Data is collected based on self-structured questionnaire. The sample size used in this study is 100 and the tools used for analysis are frequency analysis and mean analysis .The customer’s purchase of tiles is predominantly male, their age is between 20 to 30 years. Type of tiles purchased is floor and the income level is less than 20,000 .From the store customer gives preference to variety of tiles compared to the store proximity and distance. They give importance to recent selling tiles before they go for   purchase and least to purchasing expensive tiles.