Investor’s Behavioural Pattern in Equity Market

Abstract

Financial market has significant influence on the economic development of a country. In recent decades, investment in equity market has become one of the finest choices for investors. The risk and awareness attitude of the investor differ from one another. Investors’ day to day attitude has changed the perception of usual return and risk on their investment. Therefore, the study aims to analyse investors’ awareness and risk attitude, towards investing in equity market. Data were collected from 131 respondents of equity market investors, in Tiruchirappalli District. Based on the analysis the study concluded that the education level of investors could help information investment decision on equity market, and it could also help to identify the problems faced by investors.