A Conceptual Study on Restaurants in Chennai

Abstract

Restaurants have now opted a far-off approach to attract customers using many ways excluding the food factor. Similarly, customers fall prey for this not knowing the underlying reality. This article explains the use of people’s now-turned obsession on social media by the Food & Beverage industry to persuade the customers into bringing a considerable profit for them. This includes encouragement towards food blogging, live videos of food counters, pictorial posts on several social media platforms of the looks of food and beverages rather than its taste. While this strategy holds good to bring new customers in, it falls short when the quality and the taste of the food served that wins their loyalty toward the restaurant.