An Investigation on Expectation of Buyer’s on Rehabilitation Products

Authors

  • P. A. Anbu Kalaiarasan, Praveen Kumar R. V., Ms. K. C. Raja Shree

Abstract

The study is to identify changes and evaluates trends, current needs and wants of the buyer. Quality and quantity of the product make the customer induce to pay and buy the product. Next price of product comes into the picture of purchase decision. Buying decision of wholesalers, retailers, physiotherapist and consumer are also influenced by review and suggestion of the product, heard from family members, friends and online portal, Brand name, delivery time, comfortability, and durability. The conclusion of the study shows that the buyer’s preferences should be captured regarding rehabilitation products, provide more product variety and product should be customizable.

Published

2020-02-29

Issue

Section

Articles