The Possibility of Amazing Thailand Safety & Health Administration Logo Usage by Tourism Industry Entrepreneurs in Southeast Asian Nations

Abstract

This quantitative study was conducted to investigate : 1) factors used for on analysis of the
management of the logo of tourism standard for safe tourism industry in ASEN region; 2) business strategy
form on t he logo of tourism standard for safe tourism industry in ASEAN region; and 3) factor
relationships used for an analysis of the management having an effect on the business strategic form on
safe tourism standard. The sample group in this study consisted of 400 tourism industry entrepreneurs form
10 countries in ASEAN region and they were obtained by non-probability sampling and convenient
sampling. A set of questionnaires was used for data collection and analyzed by using descriptive statistics,
correlative coefficient analysis and stratified multiple regression analysis.