Marketing Entrepreneurship Role in Increasing Marketing Students' Strategic Thinking. Isra university (POV).

Abstract

With a world of development mainly technological development; the environment of marketing is becoming more complicated given the enrollment of social media marketing and internet marketing within the domain. Current study examined the influence of marketing entrepreneurship in increasing strategic thinking among marketing students within universities.

Through the quantitative approach and employing a questionnaire on (222) marketing students in Isra university; the study results indicated an influence of the concept of  entrepreneurship in marketing on the strategic thinking skills among students. Results made sure that innovativeness and innovative thinking are among the most influences dimensions of strategic thinking due to the core idea of entrepreneurship and its role in increasing the level of innovativeness among individuals.

Study recommended the need to employ strategic thinking in social media marketing SMM and its role in increasing the influence of marketing strategically and through the use of social media.