E-Marketing Development Strategies in Betawi Traditional Culinary Entrepreneurs through Social

Abstract

The aim of this studi is to development e-marketing strategies of Betawi Traditional Culinary Entrepreneurs by maximizing the use of social media to optimize the market opportunities. Research is qualitative; based on observations, literature studies and interviews with related parties. The study uses three stages, namely; Input method (useing IFAS / EFAS matrix dan weighting refers to the process of comparing systems that adopt the Process Hierarchy Analysis concept), adjustment method (using the Grand Strategy ) and Matrix of Quantitative Strategic Planning Matrix (QSPM) matrix is used as a tool to determine alternative strategies that are relevant to be applied. The three alternative strategies that can be implemented (based on implementation priorities referring to the QSPM matrix output); Joint venture, maintain tea exixting market and product development.