Covid-19 Lockdown and its Impact on Consumer Culture in India: A Sociological Analysis

Authors

  • Mr. Niranjan Majhi, Dr. Kapila Khemundu

Abstract

With the growth of industries and information technology, the consumer behavior has substantially changed in the society. The digital technology has further enhanced the online transactions even much before the declaration of the Covid-19 lockdown. With the closure of shops, malls, transportations and retail outlets during the Covid-19 lock down, the alternative means of shopping choice has been adopted by the consumers to meet the essential requirements. This study is an attempt to illustrate sociologically about the Covid-19 lockdown and its impact on routine consumer behavior in the society.  The study finds a paradigm shift in the purchase habits of the people during this Covid-19 lockdown. Out of fear people are not going out of home and getting as many as required items through the online purchase from service providers. The study is conducted with the help of secondary sources of literature available in the internet websites. The content analysis method has been used to refer various survey report published in the online news papers regarding changing consumer behaviour of the people during this Covid-19 lockdown period.

Published

2020-02-29

Issue

Section

Articles